Sally Kellaway dissects a serious misconception of the role of audio implementation in the game development pipeline. Using FMOD Studio as an example, audio implementation will be explored for the potential it holds, focussing on the value of new tools and workflows that are on offer to sound designers and project teams. This discussion will enable sound designers to argue the value of upgrading and taking ownership of the audio pipeline to include advanced implementation tools, and will help indie developers become more knowledgeable and able to include audio as part of an inspired element of their overall game design.