Co-founder and Managing Partner at lvl UP Marketing, Ami Blaire remains as passionate and committed to her trade and the interactive entertainment industry today as the day she started over 20 years ago. She's held senior executive level consulting positions most recently at the Emmy award-winning Fourth Wall Studios and start-up Social Games International. Prior to that, Ami held several senior level positions at Square Enix America as VP, Digital, eCommerce and Integrated Marketing, at Vivendi Games as VP, Integrated Marketing, VP Marketing at MGA (toys), the Global Marketing Director for Xbox Live at Microsoft and Director of Brand Marketing at Sony Computer Entertainment America. Earlier on in her career, she led major product campaigns and releases for Sega of America and SNK Home Entertainment. She brings vast experience in Brand Marketing across various business verticals, multi-media advertising, corporate partnerships, licensing, corporate communications, trend and engagement analysis, sales, merchandising, consumer promotions and events. Most currently, lvl UP Marketing serves as the marketing agency for IndieCade and other various indie developers and publishers.