Andrea Morales Coto is a strategic designer with a special interest in how games’ systematic impact is shaped by distribution chains. She is pursuing an MFA degree in Transdisciplinary Design at Parsons. Before coming to New York she worked as a brand strategist and transmedia creator and helped found the first interaction design graduate school in Central America. She wishes to bring design thinking and service design to the games industry as part of her efforts to explore the middle ground between the virtual and the AFK.